The British 29th Division attacked five beaches around the tip of the Gallipoli peninsula at Cape Helles, but W beach that the Fusiliers were charged with taking was the most challenging. The Allied fleet gave covering fire but the landings were made in broad daylight from rowing boats towed in strings of six to within a few hundred yards of the shore. Turkish machine gunners based high in the cliffs were able to create a wall of fire, gunning men down in the sea.

Despite this, the beach was taken, but the successful capture came at a terrible price. The Lancashire Fusiliers had started the day with 27 officers and 1002 other men. Twenty-four hours later, a head count revealed just 16 officers and 304 men. After this ‘W’ beach was known as Lancashire Landing.